Lots of entrepreneurs and business leaders like to consider themselves thought leaders.
However, few are actually willing to step out in front of the crowd, disrupt the status quo, and actually bring new ideas to the table.
Most of what we see online is a bunch of people hopping on trends, and regurgitating what others are teaching.
So… before we dive into some practical ways to build your thought leadership, let’s get clear on ONE thing…
YOU NEED TO HAVE ORIGINAL THOUGHTS TO BE A THOUGHT LEADER.
Once you’ve got some unique perspectives and innovative ways at looking at your industry, it’s time to get the word out.
Here are three simple ways to share your thought leadership with the world!
- Start a podcast and commit to podcast guesting. There is no better way to build your thought leadership than to regularly share your thoughts with the world. Whether you leverage your own show or guest on other people’s shows, consistently sharing thought-provoking viewpoints will help you stand out as an industry leader.
- Get some leveraged PR
PR in the right places showcases your authority and puts you on the radar of people who would normally never be in your ecosystem. Having a clear PR strategy and leveraging other people’s audiences is critical to building your thought leadership.
- Get social
Social media isn’t a fading trend. It’s where business is done these days. If you aren’t leveraging your online presence to showcase your thought leadership, then you are missing countless opportunities to lead the pack. Instead of chasing trends and algorithms, commit to creating real value that sets you apart
At the end of the day, if you’ve got some unique things to say, consistency with getting your ideas out into the world is going to be critical to establishing yourself as a trailblazer.