Meet Our Leaders
We aren’t like other agencies. We don’t make promises we can’t keep and we don’t take short cuts. We create customized brand, marketing, and media strategies that open doors of opportunity WHILE increasing your profitability. Our team will engineer your brilliance into an online presence that converts.
Kelly Roach – Founder
Kelly Roach is one of the only female founders in the online space to build her company from 0 to 8 figures with 0 debt, investors, or outside funding. Kelly is a former NFL cheerleader and Fortune 500 executive turned 8-figure+ entrepreneur empowering thousands around the globe to achieve financial and lifestyle freedom through entrepreneurship.
Kelly is a multi-international best-selling author, Top 20 podcast host, and philanthropist who has been featured in major media such as ABC, NBC, Fox, and Forbes – as well as the recipient of prestigious awards such as #287 on the Inc. 5000 list, The Stevie® Awards Woman of the Year, TITAN CEO of the Year, and Inc.’s Best in Business.
Danielle Cevallos – President
Danielle Cevallos is the President of The Conviction Marketing Agency, The Advance Innovation Society, and Kelly Roach International.
Danielle’s marketing career officially started 7 years ago as a conversion copywriter, where she worked for some of the biggest names in the online world. Danielle wrote copy for multiple 7-figure launches, certifications for global health brands, and trained copywriters for some of the world’s largest social media influencers.
Since then, she has been behind the scenes, building brands for 7 and 8-figure companies in various industries. As the marketing mind behind the Kelly Roach International portfolio, Danielle helped build The Business Advisory to over 8-figures in annual revenue and has since helped get three other companies from 0 to nearly 7 figures (some in less than a year).
Danielle learned the ins and outs of writing, social media, and brand building when she started a simple family blog over 15 years ago that chronicled her family’s adoption journey. The blog grew to tens of thousands of monthly subscribers and led her down the path of messaging, brand building, and marketing strategy.
Danielle’s background in psychology, education, and copywriting gives her a unique pulse on the current marketing landscape and culture.
Today, she uses that perspective to help entrepreneurs and founders across the globe grow profitable, meaningful personal brands that build legacies and drive company growth.