Growing your email list is no longer optional—it’s a non-negotiable strategy for business success in 2024 and into 2025.
Sound old school?
Well, it’s NEVER really gone away. This has ALWAYS been the real money-maker for businesses who know how to leverage it effectively!
Why? Unlike social media platforms, where algorithms and external ownership dictate your reach, your email list is an asset you control and own.
Even with low open rates of 20% – you are 4 times more visible to your audience than on social where – on a good day – MAYBE 5% of your FOLLOWERS see your stuff!
But to build a thriving email list, you need to step up your game in 2025!
Here are three underutilized strategies to build your email list and supercharge your email marketing efforts.
1. Leverage Pinterest for List Building
When you think of Pinterest, you might picture boards filled with recipes and interior design inspiration.
But did you know it’s also one of the most powerful search engines to drive website traffic and grow your email list?
Pinterest is a discovery platform, meaning users actively search for solutions and ideas, making it a goldmine for businesses offering lead magnets.
How to Use Pinterest to Build Your Email List:
Pin Your Lead Magnet Landing Pages: Tools like Tailwind can help you schedule pins consistently, ensuring your lead magnet landing pages stay in front of your target audience.
SEO-Optimized Blog Posts: Write engaging, SEO-friendly blog posts that solve problems for your audience. Include opt-ins strategically throughout the post, then create visually appealing pins linking back to those articles.
Focus on Visual Appeal: High-quality, eye-catching graphics with compelling copy can significantly boost pin clicks.
Why Pinterest Works for Email Marketing:
Over 450 million people use Pinterest monthly, and 85% of users say they turn to the platform when starting a new project.
Pinterest pins have a lifespan of 3+ months, compared to 24-48 hours for social media posts.
By driving Pinterest traffic to an opt-in page or blog post with an embedded email capture, you’re funneling interested users directly into your list.
2. Use Social Media Welcome Messages
A personal touch can make all the difference when connecting with your social media followers.
If you’re not already using welcome messages to nurture new connections, you’re missing a simple yet highly effective way to grow your email list.
How to Implement Welcome Messages:
Send a Friendly Greeting: Whenever you get a new follower on Instagram, LinkedIn, or other platforms, send them a quick, personalized message thanking them for the follow.
Offer a Free Resource: Mention your lead magnet—a free guide, checklist, or template—and ask if they’d like access.
Collect Emails: If they’re interested, either ask for their email address directly or provide a link to your opt-in page.
Why This Strategy Works:
Direct Engagement: Personal messages stand out and build trust. They show followers you’re genuinely interested in helping them.
High Conversion Potential: Social media users who already engage with your content are more likely to opt into your list.
3. Collaborate with Other People’s Audiences
One of the fastest ways to grow your email list is by tapping into audiences that already exist.
Partnering with complementary businesses or individuals allows you to get your lead magnet in front of new potential subscribers who trust the source recommending you.
Ways to Leverage Other People’s Audiences:
Podcast Guesting: Appear as a guest on relevant podcasts and promote your lead magnet as a resource for listeners. This positions you as an expert while driving traffic to your opt-in.
Email Newsletter Swaps: Partner with someone whose audience aligns with yours. They highlight your opt-in to their list, and you do the same for theirs. This cross-promotion builds both lists.
Joint Live Streams: Co-host a live stream on platforms like Instagram, Facebook, or YouTube and promote each other’s opt-ins.
Why Collaboration is Effective:
Trusted Endorsements: Being recommended by someone your audience already trusts increases the likelihood they’ll engage with your offer.
Broader Reach: Partnerships expand your visibility to audiences you wouldn’t otherwise reach.
Why Building Your Email List is Non-Negotiable in 2025
Relying solely on social media for your marketing is risky.
Social platforms are owned by companies that can change algorithms, restrict your account, or even shut it down entirely.
Your email list, on the other hand, is data you own and control—making it your most valuable marketing asset.
When nurtured well – your email list should be full of RAVING fans. Your insiders. The people who have raised their hands and said they are interested in what you have – which means, generally speaking, their buying intent is higher!
Not convinced yet?
Check out these stats!
Eye-Opening Email Marketing Stats:
Email click-through rates average 2.9%, compared to 1.4% for social media.
Email conversion rates are 8%, significantly higher than 3% for social media.
Email marketing ROI is a staggering 3600%, compared to social media’s 180%.
An email address is worth approximately $47 on average to a business.
Building your email list not only ensures a direct line of communication with your audience but also maximizes your marketing ROI.
Aka… it’s worth the time, effort, and investment!
Bonus Tips to Optimize Your Email List Growth
Optimize Every Social Media Bio: Include a link to your lead magnet in all your profiles to capture interested visitors.
Use Multiple Opt-In Formats: Test different types of lead magnets, direct to newsletter ads, eBooks, or video series, to appeal to diverse audiences.
Measure and Iterate: Use tools like Google Analytics or your email service provider to track conversion rates and refine your strategies.
Final Thoughts
Growing your email list isn’t just a marketing tactic—it’s the foundation of a sustainable business.
Platforms like Pinterest, personal touches like social media welcome messages, and collaborations with other creators can set you apart in 2024.
The key is to approach email list building with intention, consistency, and creativity.
Want help creating an email marketing strategy tailored to your business?
Book a call with us today to see how we can build, nurture and convert your email list, consistently!
Want our free guide to optimize your email list for conversion?
Click below for the three email sequences every business needs to drive engagement and sales!
If you’re still doing email marketing the same way you did 2-3 years ago, it’s likely you’re not seeing the results you want—especially when it comes to nurture sequences. Email strategies that once worked have evolved, and in 2024, it’s crucial to update your approach to keep subscribers engaged and turn them into loyal customers.
Here are three essential strategies to keep in mind when crafting your email nurture sequence in 2024:
1. Position Your Brand as a Trusted Authority
Your nurture sequence is your subscriber’s first impression of your brand—and it’s critical to make it count. In 2024, building trust isn’t just about showcasing testimonials or bragging about accomplishments. Instead, focus on demonstrating your expertise in a nuanced, engaging way.
Here’s how to do it:
Share valuable insights and strategies that directly address your audience’s pain points.
Avoid generic advice—stand out by offering unique, actionable ideas that show you understand your subscribers’ needs.
Create content that feels personal and relatable, allowing subscribers to see your brand as a go-to resource for high-quality results.
For example, if you’re a marketing consultant, don’t just say you’re great at increasing sales—show it. Share a specific framework you use to help clients achieve success, and explain how it applies to your audience’s goals.
2. Create Multiple Touchpoints to Build Trust
Research shows that it takes multiple interactions—sometimes as many as 7-11 touchpoints across 4 different channels—for potential customers to feel confident enough to buy. That means your nurture sequence can’t exist in isolation. It needs to guide subscribers to engage with you in other places, such as:
Social Media: Link to your most active platform and invite them to follow you for daily tips or behind-the-scenes content.
Long-Form Content: Share links to podcasts, blog posts, or videos that allow subscribers to dive deeper into your expertise.
Community Engagement: Direct them to join a group or forum where they can connect with you and others in your ecosystem.
For instance, include a line in your email like, “Want more tips on [topic]? Follow me on LinkedIn, where I share daily strategies to help you [achieve specific result].” This not only keeps your brand top of mind but also creates opportunities for subscribers to engage with you on their preferred platforms.
3. Make Subscribers Love Seeing Your Name in Their Inbox
Let’s face it—email can be boring. If your nurture sequence reads like every other email in your subscriber’s inbox, you risk getting ignored. The solution? Infuse your emails with personality and create an experience subscribers look forward to.
Here are a few ideas:
Use a conversational tone that reflects your brand’s voice. Make it feel like a one-on-one chat, not a corporate memo.
Add unexpected elements, such as gifs, humor, or cultural references that align with your audience’s interests.
Include a call-to-action (CTA) that encourages interaction, like asking a thought-provoking question or inviting them to reply with their biggest challenge.
When your emails feel fun, engaging, and valuable, subscribers will actively look for your name in their inbox—and that’s when the magic happens.
Ready to Level Up Your Email Marketing?
If your email marketing feels stuck or you’re not seeing the conversions you want, it’s time for a refresh. Our Email Marketing Audit dives deep into your current strategy:
Analyze your stats and performance metrics.
Review your nurture sequence and recent email campaigns.
Build a strategic plan to convert more subscribers into buyers
It’s not thousands of dollars, and it WILL change the game for your email marketing results. Want details? Just hit reply, and we’ll send over everything you need to know.
Don’t let outdated strategies hold you back—2024 is the year to turn your email marketing into your biggest business asset. Book Your Call HERE!
So, you are building your executive brand on LinkedIn.
If you’re sending out LinkedIn connection requests and not getting much traction, you’re not alone. But here’s the thing: the issue may not be with the people you’re trying to connect with—it’s likely in the way you’re approaching them.
In this post, we’ll dive into why people might be ignoring your LinkedIn requests and how to boost your acceptance rate without needing to send follow-up messages or rely on gimmicks.
Mistake #1: Sending Connection Requests Without Any Prior Interaction
Think about it: would you accept a friend request from someone you don’t know and have never heard of? Probably not. The same rule applies to LinkedIn, especially for executives and professionals who receive countless requests from strangers every day. Without a point of reference, your request can feel random—and most people won’t think twice about ignoring it.
Solution: Warm Up the Connection First
Before sending a connection request, spend some time engaging with their content. Start by liking and commenting on a few of their posts over the course of a week. It’s an easy way to make your name familiar to them. Then, when you send the connection request, they’re more likely to recognize you and accept it.
Mistake #2: Your LinkedIn Profile Isn’t Optimized
If someone gets a request from you, their first instinct is to check out your profile. If your profile lacks clarity about who you are and what you do, or if it feels incomplete, it’s not going to inspire confidence. Your profile should give a strong, immediate sense of your expertise and personality.
Solution: Polish Your Profile
Take a few minutes to optimize your LinkedIn profile:
Headline: Make it clear what you do and who you help.
About Section: Briefly highlight your experience, focus, and the value you bring.
Professional Photo: Use a recent, high-quality headshot that represents you well.
By making sure your profile is clean, professional, and specific, you’ll show potential connections that you’re worth connecting with.
Mistake #3: You’re Not Offering Any Value
People want to connect with those who bring something interesting or relevant to the table. If your LinkedIn activity is minimal, with little to no content or engagement, you may come across as someone who isn’t active or invested in the platform.
Solution: Become an Active Contributor
Start posting and engaging on LinkedIn consistently. Share insights, comment thoughtfully on other posts, and show up regularly. When you’re active and provide value to your network, people will want to connect with you.
Mistake #4: Relying on Mass Connections Instead of Quality Ones
LinkedIn isn’t just a numbers game. Sending out tons of requests without thought is a quick way to end up with an unengaged network—and it won’t help you build meaningful connections or your personal brand.
Solution: Be Selective with Your Connection Requests
Instead of sending out mass requests, be intentional about who you’re connecting with. Look for people whose content you find engaging, who are in your industry, or who could benefit from your insights. A targeted network of people who are genuinely interested in your expertise will provide more opportunities and value than a broad but random one.
Mistake #5: Ignoring the Power of Content in Connection Building
The simplest way to attract connections on LinkedIn? Create content that people want to engage with. If you’re only logging on to send requests but never contributing, you’re missing out on the opportunity to connect with people who are naturally drawn to your ideas.
Solution: Use Content to Drive Connections
Start posting regularly to build a visible presence. Share your insights, engage with others in the comments, and join in conversations on LinkedIn. When people see your posts and find them valuable, they’re more likely to send connection requests to you, too.
By focusing on these strategies, you’ll see a noticeable difference in your connection acceptance rate. Building a solid LinkedIn network takes more than just sending requests—it’s about showing up, adding value, and making authentic connections.
When it comes to building a successful business, many entrepreneurs confuse branding, marketing, and sales. They think they have a “lead problem” when in reality, it’s a deeper issue rooted in these three key areas. Understanding the differences between branding, marketing, and sales can transform the way you attract and convert leads. So, let’s break it down.
Branding: Attract the Right People
Your brand is what draws the right people into your ecosystem—whether that’s your social media, website, ads, or physical business. It’s critical in today’s competitive market, yet many overlook branding because its payoff isn’t always immediate or easily measurable.
But when you invest in branding, something powerful happens:
Your ad costs decrease.
Your conversions increase.
Your sales process speeds up.
Branding can be done through both organic methods (like creating content or guesting on podcasts) and paid traffic (such as ads for impressions or video views). It serves several key purposes:
Bringing new people into your world with informational and inspirational content.
Building trust and authority for your business.
Familiarizing your target market with your ideas and solutions.
Positioning you as the solution to their problem.
Think of branding as the free content you share, where there’s no direct call to action. The goal? Visibility, trust, and awareness among your target audience.
Marketing: Convert the Right People
Marketing is where the magic of conversions happens—though it’s not to be confused with sales. Your marketing efforts turn people in your ecosystem into:
Email list subscribers
Workshop or webinar attendees
Sales call bookings
Effective marketing takes place through social media, emails, and conversion-focused ads. But remember, marketing is about moving prospects to the next step, not making the final sale.
If you’re not following up with a structured sales process, your marketing won’t have the full impact it should. When your marketing works, it means you’re attracting the right people to engage further with your business, but it’s the sales process that ultimately closes the deal.
Sales: Close the Deal
This is where most business owners face their biggest challenges. If you’re selling high-ticket products or services and relying solely on social media posts or emails to close deals, you’re setting yourself up for disappointment—especially if your branding hasn’t been dialed in.
The sales process begins when someone:
Opts into your offer.
Books a call with your team.
Responds to a DM conversation and seems like a qualified lead.
To be successful, your sales process must:
Nurture the lead once they’ve converted to your list or schedule.
Qualify the lead to ensure they’re a good fit.
Help the lead understand the offer and how it will help them reach their goals.
Continuously follow up until they either decide they’re not interested or move to the next step.
The truth is, most people think they have a lead problem, but the real issue is often a missing or ineffective sales process. Instead of solely focusing on improving your marketing, take a step back and ask yourself:
Have I invested enough in branding?
Is my sales process clearly defined and effective?
Why You Need All Three: Branding, Marketing, and Sales
Understanding and leveraging the differences between branding, marketing, and sales is essential for business growth. You need all three to work together in harmony:
Branding attracts the right people and builds trust.
Marketing converts them into leads.
Sales closes the deal.
Without an effective branding strategy, your marketing will be less efficient. Without a sales process, your marketing will never reach its full potential. Invest in each of these areas, and you’ll set your business up for success.
By optimizing your approach to branding, marketing, and sales, you can transform your lead generation and conversion efforts. Remember, the key to growth is not just having leads—it’s knowing how to attract, convert, and close them efficiently.
Need help refining your branding, marketing, or sales process? Schedule a consultation today, and let’s determine whether or not you would be a good fit for our agency services! No risk, just a quick chat! Book your call HERE!
Building thought leadership on LinkedIn requires more than just posting; it’s about capturing attention with the right message while staying true to your expertise.
If you’re looking to grow your influence without compromising your content’s depth, these hooks will help you stand out while maintaining the integrity of your brand. Give one a try in your next post!
Social Proof Hooks
1. How I helped {type of client} go from {problem or starting point} to {desired outcome} in {length of time}.
This type of post shows potential clients that you get results. Be clear about who you work with, and always share real results. It’s important to attract the right audience, and specificity will help you do that.
Example: How I helped my client, who runs a concierge medical practice, go from 1,800 followers on LinkedIn to over 14k in just 6 months.
2. Here’s my proven formula for helping clients {desired outcome}, even when they are {perceived limitation}.
Do you have a signature formula or framework? This hook positions you as an expert and handles objections before they even come up.
Example: Here’s my proven formula for helping clients build massive visibility on LinkedIn, even when they have NO TIME to create content!
Mistakes/Myths Hooks
3. The biggest myth {industry or type of people} believe, and the truth that will {result they want}.
Every industry is filled with myths. Busting those myths positions you as an authority while giving your audience the insight they need.
Example: The biggest myth about weight loss after 40, and the truth that will help you get in the best shape of your life!
4. The {number} most common mistakes {ideal client} make when trying to {desired outcome}, and how you can avoid them.
This is a great way to call out the mistakes your audience is making and offer them solutions. It gives value and sets you up as a trusted advisor.
Example: The 3 most common mistakes medical practitioners make when building their personal brand, and how YOU can avoid them!
Helpful Teaching Hooks
5. How to {achieve desired outcome} without {common perceived challenge}.
This hook tells your audience that they can achieve their goals without the obstacles they think stand in their way.
Example: How to become an industry thought leader WITHOUT spending hours creating content or scrolling social media!
6. Here’s a simple formula to {goal they want to achieve}, in less than {realistic time frame}.
Everyone loves quick wins. Offering a formula with a realistic timeline makes your post actionable and valuable.
Example: Here’s a simple formula to grow your LinkedIn following to 10k in less than 4 months!
Advice/Personal Hooks
7. The one piece of advice that transformed my {ability to meet goals, career, business}.
People love insider tips, and this type of post feels personal and relatable. It’s a scroll-stopper.
Example: The one piece of advice that helped me blow up my personal brand to over 1M followers across platforms.
8. As an {authority statement, certification, position}, here’s one piece of advice I’d give to someone who {desired goal}.
This hook leverages your authority and gives actionable advice, building trust with your audience.
Example: As a board-certified medical weight loss doctor, here’s one piece of advice I’d give to someone considering Ozempic as a weight loss option.
Other Fun Hooks
9. Don’t even think about {something they would do to get the result}, without doing this first!
Use this hook to call attention to a critical action someone should take before diving into their goal.
Example: Don’t even THINK about hiring a ghostwriter without doing this first!
10. The one strategy every {professional or descriptive title} uses, but no one ever talks about.
This is perfect for sharing those behind-the-scenes tips that the pros use but rarely mention.
Example: The one strategy every influencer in the entrepreneurial space uses to grow their Instagram that NO ONE ever talks about.
There you have it!
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Feeling COMPLETELY burned out when it comes to creating content?
Riding the struggle bus with your brand online and feeling like it needs a bit of a refresh?
Let’s talk about it. Here are 5 tips for How to Avoid Content Creation Burnout:
Avoiding Content Burnout Tip #1: Take a Break
Seriously. Take a break.
If you’ve been putting out content consistently for years…
If your people have been nurtured and taught and inspired with a high level of frequency…
Take a week off. It’s okay. The world won’t stop.
To create meaningful content, you might need a few days off.
I DON’T mean a month.
This ISN’T for people who aren’t consistent.
If you can have your team keep posting for the time you are taking off, that’s even better.
Only take a break if you’ve been posting frequently enough to actually need a break, and only for a few days.
Avoiding Content Burnout Tip #2: Do Some Visioning
During your time off, block off a few hours to ask yourself some questions:
What am I MOST excited about right now?
What message is burning in my heart? What would I talk about if there were no consequences?
What does the market really need to hear?
What is my market’s most pressing pain point TODAY?
What does my market want most NOW?
Who do I want to be in the world? In my industry?
What part of my legacy am I creating in this season of life? How can I lean into that in my messaging?
Why do I want to build my brand? What’s the why behind what I’m doing? Then… what’s the why behind that why?
How do I enjoy creating content?
What strengths, stories, expertise, and thoughts have I not been leaning into that I want to bring out in my brand moving forward?
REALLY think through these questions, jot down your responses, and let things FLOW! You’ll be amazed at the content ideas that are just under the surface.
Avoiding Content Burnout Tip #3: Create a List of 15 Topics
After taking some time off, and answering the above questions, it’s time to start leaning back in.
So, based on the answers to the questions above, list 15 topics (related to your business, your life vision, your calling, your convictions, and your legacy).
Start creating some content around these topics.
Test them on social.
What gets the most engagement in terms of conversation?
What seems to be resonating?
What isn’t quite hitting the mark?
Reflect on the performance of the content you are posting, and think through different angles for what’s doing well, and what ISN’T doing well, but is part of the work you want to do in the world.
Let content have some time to breathe as you are creating it.
Don’t wait for it to be perfect.
Don’t overthink it.
Speak, write, create from your heart, and get it out into the world.
THEN…
Assess, and continue to iterate and create more.
Avoiding Content Burnout Tip #4: Reinventing Your Brand
Once you’ve gotten a few topics that seem to be resonating, it’s time to dive in.
Choose 2-3 you are going all in on (make sure you can relate them back to your business).
Create LOADS of content around those things.
Build your new launch content around those ideas.
Get some new brand pics to freshen things up.
Have conversations with your current clients, leads, and the market about these new ideas.
LISTEN to what people are saying, and use that as fuel for more content and creativity.
Most people struggle rebranding, because they stay stuck in their old messaging, content, and look.
If you want to pivot, then decide on a direction and go all in.
Avoiding Content Burnout Tip #5: Leave Space
To avoid future burnout, schedule in breaks.
Schedule in content creation blocks.
Schedule in promotional periods.
Schedule in time for new ideas to be born.
LEARN to schedule in both space for your innovation to breathe, and execution time for your ideas to come to life.
Want to learn more about how to grow your personal brand on LinkedIn? Grab a free copy of our guide: Building a Thought Leadership Personal Brand on LinkedIn by clicking HERE!
