Your Business Needs Automated Email Sequences.
Email marketing is the unsung hero of business growth.
While it might not generate the buzz of a viral social media post, it’s the most consistent and cost-effective way to drive revenue.
With an average ROI of $36 for every $1 spent, email marketing should be a cornerstone of any business strategy.
But here’s the catch: It’s not just about sending emails—it’s about having the right automated sequences in place to nurture, engage, and convert 24/7.
Without these sequences, you’re likely leaving money on the table.
Here’s a breakdown of how to create email sequences that work—and why they’re essential for building an automated sales funnel.
Why Automated Email Sequences Matter
Automated sequences work behind the scenes to connect with your audience, answer their questions, and move them closer to a purchase without requiring manual effort.
Here’s why they’re a game-changer:
- Consistency: They ensure your audience is nurtured even when you’re focused on other tasks.
- Efficiency: Automated sequences reduce the time and effort required for outreach.
- Scalability: They allow you to grow your audience and sales without sacrificing quality.
Now, let’s explore the sequences that every business needs to build trust, maintain engagement, and convert leads into customers.
1. The Welcome Series: Setting the Stage for Success
Your welcome sequence is your first impression. When someone joins your email list, they’re signaling interest in what you offer—this is your chance to turn curiosity into connection.
What to Include:
- Authority Building Content: Who are you and why should they listen
- Trust Building Content: Content that shows you understand their problem and have gotten unique results
- Value Delivery: Provide actionable tips, free resources, or exclusive content that addresses their needs.
- Next Steps: Guide them toward engaging further, whether it’s following you on another platform, exploring your website, or scheduling a call.
Pro Tip: Use this series to teach your subscribers that your emails are worth opening. Build trust by providing value before you make any asks.
2. The Evergreen Sales Funnel: Turning Leads Into Customers
Once you’ve nurtured your audience, it’s time to sell—but in a way that feels natural and aligned with their needs. The evergreen sales sequence is perfect for promoting your core offers consistently and strategically.
What to Focus On:
- Offer: Start by addressing the specific challenges your audience faces and give a full overview of the offer
- Social Proof: Include testimonials or case studies to show your solution works
- Objection Handling: Write emails with clear answers to the most common objections
Pro Tip: Don’t shy away from sending multiple sales emails. It takes 10–25 touchpoints for most people to make a buying decision so a sales series should be between 5-12 emails.
3. The Re-Engagement Campaign: Revive Inactive Subscribers
Inactive subscribers hurt your email performance and impact deliverability. A re-engagement campaign is your chance to win them back—or clean your list to focus on the most engaged audience.
Key Steps:
- Reminder Check-In: Ask if they’re still interested in hearing from you and remind them why they are getting this email
- Offer Something New: Share a fresh resource or exclusive deal to spark interest to keep them engaged and clicking
- Final Call: Let them know they’ll be removed from your list if they don’t re-engage
Pro Tip: Keep your tone friendly and conversational—it’s about re-establishing a connection, not guilting them into staying.
A Full Ecosystem, Not a One-Off Fix
These email sequences aren’t standalone strategies—they’re part of a larger ecosystem that works together to nurture leads and drive sales. While consistent weekly emails and launch campaigns are critical, these sequences ensure your business is running efficiently on autopilot.
By having these automated systems in place, you can:
- Save time while still growing your audience.
- Build relationships that lead to higher lifetime customer value.
- Increase conversions by targeting subscribers at the right stage in their journey.
Ready to Build Your Automated Sales Funnel?
Want an email by email guide to walk you through these exact email sequences?
“The 3 Email Sequences Every Business Needs“
This resource breaks down the exact steps to write your sequences so you can stop leaving money on the table and start generating sales on autopilot.